Artbees Blog

You’ve launched a website with a beautiful theme, great graphics and clever content. You’ve promoted it through social media, and even perhaps paid advertising. Your job is done--you’ve built it, so they will come. Right? Well, yes, and no.

Just a couple weeks into the Fall Semester and student clubs have already started recruiting new members and mapping out their initiatives for the upcoming school year. Faculty members in every department have donned their galoshes, rolled up their sleeves and are well on their way through the tangles and mud of their respective research projects. But just how do they plan on compiling and marketing their work? This is where we turn to the IT department.

We’ve recently discovered a blind spot of ours. Despite many of our customers being photographers, we haven’t specifically addressed this niche in any of our posts. So we did some digging and started talking with many of our customers who use our themes to showcase their photography asking them a number of questions to better understand what considerations they take into account when building a photography website. Well, when we started going through their responses, boy oh boy, were we surprised.

In previous posts we’ve spent a lot of time focusing on the strategies used by many web design and digital marketing agencies during the production part of their projects. From how to build websites for nonprofits and maximize productivity to the ins and outs of being a freelancer and increasing your clients SEO, we’ve tried to provide best practices using the experience and expertise of our users. Though what about that part before the project even starts?

Time and time again, you’ve heard from your peers and come across forums emphasizing the significance of increasing SEO optimization as an integral consideration to your marketing approach. With the majority, if not all, of your prospective customers using the web to research solutions and services you’re offering, making it easier for search engines to easily detect what, where and how you’re offering those services will in turn guide those customers right to your site!

Being a web or graphic design freelancer can sometimes be a double-edged sword. In one respect, being a freelancer can allow you to get paid to explore your creative passions, give you flexibility in planning when and where you work, and allows you to create your own processes that suite your productivity best. On the flipside, whether you’re working as a freelancing web or graphic designer full-time or in your spare time, there are definitely some challenges you may face.

As many veteran web designers can attest to, the role of the web designer and the client has changed greatly over the last two decades. Ever since the website became the new marketing platform for small and big enterprises alike, people have been scrambling to get their brand and products up on the web.

As a growing nonprofit, community center or organization, your ability to broaden your presence beyond your local region relies almost solely on your website. Understandably you’re most likely strapped for time, money and even manpower to get a sleek and motivating site up and running, but that doesn’t mean you should settle for a second-rate website. Your initiative has an important underlying story driving its mission and an integral way of sharing that story and gaining more momentum in terms of funding and participants is with a website that is informative and inspiring.

In our exclusive interview with Curtis Hays, founder of Curtis Hays Consulting, you may discover that choosing the WordPress theme that you'll use to build your website is as big of a decision as picking a business partner or even tying the knot!

In our one on one interview with BlizzardPress' co-founders Kristen and Trent Blizzard, get two online marketing and web design expert's advice on how to scale your business using the Jupiter WordPress business theme.