This is no secret to most of us in the digital marketing sector; in the last five years there’s been a drastic change. People’s device of choice has gone from their desktop to their mobile phone, the majority of which are smartphones.
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This year Portugal hosted the 2016 Web Summit, inviting over 50,000 guests made up of CEOs, startups, investors, and leaders in the tech world. This was the largest event of its kind to be held in Europe and was chock full of opportunities to exchange ideas, creative energy and best practices.
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As we began to think about “what’s next for us, and for WordPress?” it was important for us to put ourselves in the shoes of the average user, as opposed to our professional developer experience.
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What are your business goals for 2017? With the end of 2016 drawing near, whether you’re a one-man show running your own business or have a bigger team, now’s the time to make a conscious effort to pause and look back on the year and consider a few direct questions: What worked? What didn’t work? What lessons can be applied to their future plans for the new year?
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As a senior template designer at Artbees Themes and also just from the years of freelancing and dabbling with different methods of design, I’ve picked up a checklist, if you will, of points I sure wish I knew beforehand. Now having learned the ins and outs of designing for WordPress, I’ve been able to combine my knowledge of design principles with the unique aspects of our themes.
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Many site owners spend a lot of time trying to improve page load times, enhance SEO, and increase conversion rates. Caching plugins, faster servers, CDNs, and lighter and faster-to-load WordPress themes all help. But if you’re not optimizing your images, you’re missing out on one of the simplest, high-ROI ways to improve your SEO and increase page speed.
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One of the problems with trends is that when they dominate a particular market, form of art or culture, the followers of those trends end up having a hard time obtaining a unique identity. While they all look like modern and trendy entities, after a while it becomes difficult to distinguish one from the other.
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WordPress has attracted over 70 million users with its ease of use, versatility and capacity for what most people need from their website builder. Though even with how relatively easy it is for most people to learn to use their chosen WordPress theme, there’s always a learning curve that takes a little time and sometimes a lot of trial and error.
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Time and time again we’ve been impressed and inspired by the work of our users. From global campaigns, one-(wo)man web design and digital marketing agencies to startups and thriving initiatives, it’s been humbling to know that our themes and services could be a part of that success.
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There are two ways to showcase your creative work to your future clients: showing them and showing them the right way. Some believe that showcasing a portfolio project in itself is a creative work and even more important than creating the project itself. I, personally, have seen great presentations of mediocre portfolios converting more users into leads than a great creative portfolio which was presented poorly. Simply put, using effective presentation techniques will boost the value of a project.
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