In previous posts we’ve spent a lot of time focusing on the strategies used by many web design and digital marketing agencies during the production part of their projects. From how to build websites for nonprofits and maximize productivity to the ins and outs of being a freelancer and increasing your clients SEO, we’ve tried to provide best practices using the experience and expertise of our users. Though what about that part before the project even starts?
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Think about it, whether you’re looking for a local theater, where to find art supplies or an architect to help you start those renovations, where’s the first place you turn to? The web! If that’s the case, then why should it be any different when people are looking for you?
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Time and time again, you’ve heard from your peers and come across forums emphasizing the significance of increasing SEO optimization as an integral consideration to your marketing approach. With the majority, if not all, of your prospective customers using the web to research solutions and services you’re offering, making it easier for search engines to easily detect what, where and how you’re offering those services will in turn guide those customers right to your site!
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Being a web or graphic design freelancer can sometimes be a double-edged sword. In one respect, being a freelancer can allow you to get paid to explore your creative passions, give you flexibility in planning when and where you work, and allows you to create your own processes that suite your productivity best. On the flipside, whether you’re working as a freelancing web or graphic designer full-time or in your spare time, there are definitely some challenges you may face.
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As many veteran web designers can attest to, the role of the web designer and the client has changed greatly over the last two decades. Ever since the website became the new marketing platform for small and big enterprises alike, people have been scrambling to get their brand and products up on the web.
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As a growing nonprofit, community center or organization, your ability to broaden your presence beyond your local region relies almost solely on your website. Understandably you’re most likely strapped for time, money and even manpower to get a sleek and motivating site up and running, but that doesn’t mean you should settle for a second-rate website. Your initiative has an important underlying story driving its mission and an integral way of sharing that story and gaining more momentum in terms of funding and participants is with a website that is informative and inspiring.
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In our exclusive interview with Curtis Hays, founder of Curtis Hays Consulting, you may discover that choosing the WordPress theme that you’ll use to build your website is as big of a decision as picking a business partner or even tying the knot!
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In our one on one interview with BlizzardPress’ co-founders Kristen and Trent Blizzard, get two online marketing and web design expert’s advice on how to scale your business using the Jupiter WordPress business theme.
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Here in the Artbees Hive, our team’s focus is constantly fixed on optimizing the performance and capability of our products and services. We pour over each post-type, shortcode and plugin to make them more functional and easy-to-use for our customers. We question what else can be added to provide more customizability, more user empowerment. After all, at the end of the day it is our hope that our customers will be able to experience the freedom to grab hold of the steering wheel themselves and kick their site into full drive.
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Right around the time New Year’s Eve rolls around, teams led by their management in companies all over the world generally come together to write goals and resolutions for the upcoming year. They discuss next steps to take, targets to hit and how they can be even better! Oftentimes though this ritual can inadvertently allow teams to skip over the failures and mistakes of the past year lest they compromise their enthusiasm to get a fresh start.
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