We’ve talked with dozens of our users, most of whom have started their own web design and digital marketing agencies in countries all over the world. One thing we’ve heard repeatedly is how important it can be to start off the entire collaboration between agency and client by asking the right questions.
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User experience in web design and psychology aren’t often so readily considered to connect to each other. Even ask a group of well-seasoned web designers and most will tell you they never had to take any user experience courses that incorporated psychological and cognitive principles. Though if you took a few moments to scan through some introductory descriptions of human perception and cognition, it would be immediately clear how having a deeper understanding of psychology could dramatically improve your approach to designing a results-oriented website.
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You’ve launched a website with a beautiful theme, great graphics and clever content. You’ve promoted it through social media, and even perhaps paid advertising. Your job is done–you’ve built it, so they will come. Right? Well, yes, and no.
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Just a couple weeks into the Fall Semester and student clubs have already started recruiting new members and mapping out their initiatives for the upcoming school year. Faculty members in every department have donned their galoshes, rolled up their sleeves and are well on their way through the tangles and mud of their respective research projects. But just how do they plan on compiling and marketing their work? This is where we turn to the IT department.
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We’ve recently discovered a blind spot of ours. Despite many of our customers being photographers, we haven’t specifically addressed this niche in any of our posts. So we did some digging and started talking with many of our customers who use our themes to showcase their photography asking them a number of questions to better understand what considerations they take into account when building a photography website. Well, when we started going through their responses, boy oh boy, were we surprised.
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In previous posts we’ve spent a lot of time focusing on the strategies used by many web design and digital marketing agencies during the production part of their projects. From how to build websites for nonprofits and maximize productivity to the ins and outs of being a freelancer and increasing your clients SEO, we’ve tried to provide best practices using the experience and expertise of our users. Though what about that part before the project even starts?
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Think about it, whether you’re looking for a local theater, where to find art supplies or an architect to help you start those renovations, where’s the first place you turn to? The web! If that’s the case, then why should it be any different when people are looking for you?
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Time and time again, you’ve heard from your peers and come across forums emphasizing the significance of increasing SEO optimization as an integral consideration to your marketing approach. With the majority, if not all, of your prospective customers using the web to research solutions and services you’re offering, making it easier for search engines to easily detect what, where and how you’re offering those services will in turn guide those customers right to your site!
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Being a web or graphic design freelancer can sometimes be a double-edged sword. In one respect, being a freelancer can allow you to get paid to explore your creative passions, give you flexibility in planning when and where you work, and allows you to create your own processes that suite your productivity best. On the flipside, whether you’re working as a freelancing web or graphic designer full-time or in your spare time, there are definitely some challenges you may face.
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As many veteran web designers can attest to, the role of the web designer and the client has changed greatly over the last two decades. Ever since the website became the new marketing platform for small and big enterprises alike, people have been scrambling to get their brand and products up on the web.
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