This is no secret to most of us in the digital marketing sector; in the last five years there’s been a drastic change. People’s device of choice has gone from their desktop to their mobile phone, the majority of which are smartphones.
Continue reading
Just last week in the Artbees hive, we barrelled right on past 100 and hit 110 templates that we now offer to our users. Having surpassed that goal we set just about a year ago, it was a surreal moment for us. Though to be honest, it was a bit anticlimactic as we briefly paused to do a celebratory jig before quickly getting back to work on the next batch of new templates.
Continue reading
Think about it, whether you’re looking for a local theater, where to find art supplies or an architect to help you start those renovations, where’s the first place you turn to? The web! If that’s the case, then why should it be any different when people are looking for you?
Continue reading
In previous posts we’ve spent a lot of time focusing on the strategies used by many web design and digital marketing agencies during the production part of their projects. From how to build websites for nonprofits and maximize productivity to the ins and outs of being a freelancer and increasing your clients SEO, we’ve tried to provide best practices using the experience and expertise of our users. Though what about that part before the project even starts?
Continue reading
We’ve recently discovered a blind spot of ours. Despite many of our customers being photographers, we haven’t specifically addressed this niche in any of our posts. So we did some digging and started talking with many of our customers who use our themes to showcase their photography asking them a number of questions to better understand what considerations they take into account when building a photography website. Well, when we started going through their responses, boy oh boy, were we surprised.
Continue reading
Just a couple weeks into the Fall Semester and student clubs have already started recruiting new members and mapping out their initiatives for the upcoming school year. Faculty members in every department have donned their galoshes, rolled up their sleeves and are well on their way through the tangles and mud of their respective research projects. But just how do they plan on compiling and marketing their work? This is where we turn to the IT department.
Continue reading
You’ve launched a website with a beautiful theme, great graphics and clever content. You’ve promoted it through social media, and even perhaps paid advertising. Your job is done–you’ve built it, so they will come. Right? Well, yes, and no.
Continue reading
User experience in web design and psychology aren’t often so readily considered to connect to each other. Even ask a group of well-seasoned web designers and most will tell you they never had to take any user experience courses that incorporated psychological and cognitive principles. Though if you took a few moments to scan through some introductory descriptions of human perception and cognition, it would be immediately clear how having a deeper understanding of psychology could dramatically improve your approach to designing a results-oriented website.
Continue reading
We’ve talked with dozens of our users, most of whom have started their own web design and digital marketing agencies in countries all over the world. One thing we’ve heard repeatedly is how important it can be to start off the entire collaboration between agency and client by asking the right questions.
Continue reading
The launch of a campaign or movement usually comes at a momentous time for every company. You could be celebrating the beginning of your enterprise, advertising a new product on the market or holding a tribute to the legacy of your organization. In each case, online campaigns are a very effective way to reinforce the story and culture of your work for your existing loyal customers while generating even more clientele.
Continue reading